#TOC Tim O'Reilly

"I have heard an angel speak" reference for Nick Bilton

Reasons to be excited:

Will O'reilly withhold books from the Kindle because of the DRM? They release it in lots of formats

Starts by talking about the financial crises, somethign TED did not do at their conference

The G bible era was not a good time War of the Roses,

Then Constantinople fell

Lament for a passing of the Cathedral (Victor Hugo)

instead society built 'Cathedrals of learning'

• "It's as if we had a supercomputer and billions of pur processors had been offline" Tabarrok, Alex at TED
• Billions of people are dealing with ideas instead of daily bread
• Maps of the internet are increasingly looking like maps of neurons
• Guttenberg did not imagine Jane Austen let alone James Joyce - we cannot imagine where the interntet is going to take us
• 100 million books >500 pages in Google book search. The web has already generated 1 trillion web pages
• Stimulus Watch site popped up a week ago. Put together in a matter of days can drill down to line items
• Phones are everywhere ( this has come up a lot here at TOC =Africans with cell phones)
• Have to Imagine a world where information is everywhere
• Sensors coming into our daily lives changing the way we get information: Pizza and phone example -

 People are reading a lot

• Web pages are still a lot of text
• Compete.com for analytics compare Good reads, Shelfari, Librarythings (1million uniques readers on Good Reads)
• Twitterholic shows Stephen Fry as most popular on twitter : he is an author!
• Have to do more for authors than used to

Curation still matters

• Clay Shirky Power Laws weblogs, and Inequaltiy (graph)
• Every new media always has a head and confers status all the way down
• Twitter evangelism from Tim O'Reilly - main reason to get in is to get in the head of new media and bestow status

Using Social Medai

• Reflect and amplify - talk about the issues that matter to you.

 People are paying for access to information

• It isn't just advertising
• internet access fees 25.8 billion
• Music 2.3 billion
• Games 1.8 billion
• People are paying for basic cable

Content Ubiquity

• Make your content avalialble wherever your readers are
• DRM is bad
• Share what you learn so we can all get better faster together

 

Sales ratio of downloadable electronic formats on oreilly.com

• PDF/mobi/epub bundles:
• PDF is biggest chunk
• epub next
• then Mobi

Predicts 2011 will show ebooks as 50% of revenue

Safari is 2nd biggest channel next to Amazon and yet market share is same for print copies

Participation Drives Revenue

• Books from Rough Cuts doubles the sales for finished book in Safari
• Collaborate!

Mobile reading taking off

• iPhone App outsold print -but print book still the category bestseller
• it is additive - margin is same
• Doubled price to 9.99 and sales dropped by 4x -w went back to lower price
• Googles Algorythmic pricing is exciting

"best way to predict the future is to invent it"

 

 

Posted via web from Tim's posterous