How long would you stand in line for free love?

Reading an excellent book on the psychology of free: Predictably Irrational

The New York Times had an article on the author and some of the research that is going on around the idea of free. Apparently we are not all that rational when it comes to shopping - who knew?

In a study on how free shipping affects online shopping, Professor Bell and his colleagues found that when people are offered free shipping on their order if they reach a particular spending threshold — Amazon, for example, provides free shipping on certain items if you buy $25 worth of goods — “they increase their average order size and also increase the time between shopping trips,” Professor Bell said. So it may balance out, right? More is purchased at one time, but less frequently?

Read the rest of the article

Neuromarketing article